Matthew Gamlen
Smith_Koroyd_30_2.jpg

Smith x Koroyd

Smith x Koroyd

/ BROADCAST
/ Key Art

Smith Optics is well established as a leader in innovation for sunglasses, goggles, and helmets. To further their helmet technology, Smith partnered with Koroyd, makers of a new core layer material proven to reduce the risk of head trauma. In collaboration with Cinco Design, I directed a series of full CG spots and key art, bringing a visceral, sensory experience to the launch of this groundbreaking product line.



 

 
 

 

Key Art

 
 

   

 
smith_koroyd_001.jpg
 

/ Credits

Client: Smith Optics
Agency: Cinco Design
Role: Director