Matthew Gamlen — Director
Smith_Koroyd_30_2.jpg

Smith x Koroyd

Smith x Koroyd —
Damage Control

/ Commercials
/ Key Art
/ Web content

Smith Optics is well established as a leader in innovation for sunglasses, goggles, and helmets. To further their helmet technology, Smith partnered with Koroyd, makers of a new core layer material proven to reduce the risk of head trauma. In collaboration with Cinco Design, I directed a series of full CG spots and key art, bringing a visceral, sensory experience to the launch of this groundbreaking product line.



 

 
 

Koroyd_helmet_02.jpg
 
Koroyd_Feature.jpg
 
Koroyd_web.jpg
 
 
 




/ Credits

Client: Smith Optics
Agency: Cinco Design
Producer: Ryan Weilert
Director: Matthew Gamlen
Art Director: Chris Damiani
Retoucher: Pavlina Summers
3D Animation: KORB
Audio: Gavin Little / Echolab