Trek x WaveCel —
Chasing Safest
/ BRAND LAUNCH FILM
WaveCel is the biggest advancement in the protection against cycling concussions in over 30 years. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists, turns, and angled impacts. WaveCel road, mountain, commuter, and e-bike helmets are remarkably effective at preventing concussions caused by common cycling accidents.
Trek and Bontrager have partnered with WaveCel to create a helmet technology that disrupts 30 years of accepted safety standards. You only get one brain. It's worth protecting.
/ Credits
Client
WaveCel x Trek
Agency: Team Studio
ECD: Jeff Meakins
Creative: Ryan Bren
Creative: James Ramirez
Writer: Geoff Rogers
Account Director: Nic Parrish
Producer: Chelsea Robinson
Production
Director: Matthew Gamlen
Producer: Nic Parrish
DP: Jayson Bosteder
1st AC: Trippe Davis
Gaffer: Joel Stirnkorb
Key Grip: Hugh Donkin
Art: Grace Potts
Sound: Anna Rieke
PA: Chelsea Robinson
Post Production
Editor: Matthew Gamlen
Sound Design: Remi Boille
Sound Design (DC): Defacto Sound
Visual Effects: Sean Saul
Visual Effects: Bueno
Color: Piñata Post / George Costakis
Talent
WaveCel: Michael Bottlang
WaveCel: Steve Madey
Night Rider: Daniel Bueno
Sunset Rider: Michael Aylward
Mountain Biker: Jeremy Dunn
Road Cyclist: Becca Lanka
Road Cyclist: Josiah Zukowski
Aunt in Tent: Cassie Bergman
Girl in Tent: Ella Meakins
Violin Player: Brisa Gonzalez
Pizza Boy 1: Micah Gamlen
Pizza Boy 2: Dominic Robison
Pizza Boy 3: Ocean Donnell
Girl in Car: Soraya Go
Boy in Car: Diego Trujillo
Dad: James Ramirez
Son: Jack Ramirez
Extras
Eric Weckert
Ryan Bren
Nic Parrish
Stan Tsai
Special Thanks
Koerner Camera
Gearhead Grip
Legacy Helmet Impact Testing Lab
Bike Gallery Downtown