adidas — Brand Image
/ Global Brand Creative
/ Experimental COntent
A collaboration with the Global Brand team at adidas HQ to develop guidelines and exploratory concepts for how the newly refreshed brand would be expressed in motion. We put these new principals into practice through the production of a 30 minute Brand Image film to help guide and inspire the iconic brand’s global community of creators. We also created launch assets for three new basketball shoes, as well as experimental brand expressions for Futurecraft, including LED light painting using a high speed cinema robot.
/ Brand Image Film (Intro)
/ adidas Basketball @ GMM
/ FUTURECRAFT - Robotic Light Painting
