adidas Timing x Nixon

/ SOCIAL CAMPAIGN

In collaboration with the brand and product teams at Cinco, I directed a series of social video assets to support the launch campaign for adidas Timing x Nixon Watches.

Inspired by sports and worn on the street, the new adidas Originals timepieces collection is true to the brand DNA. The watches offer a modern take on classic silhouettes, mixing the best of watch design and technology together with references to the rich heritage of the brand and to the street culture inspiration.

The Archive

ARCHIVE pulls inspiration from adidas’ rich heritage of the 70’s and nods to the more simple time at the dawn of the digital era. An antidote to today’s gadget-fueled age of information overload, ARCHIVE offers a modern and progressive interpretation of a timepiece that feels familiar, yet new.

The District

Taking a considered approach to telling time, DISTRICT_M1 delivers a focused, yet iconic, analog watch for daily wear. Featuring a classic, round silhouette and simple three-hand movement, DISTRICT_M1 is Bauhaus-inspired and influenced with sportswear DNA for a modern approach on a contemporary style.

The Cypher

Crafted with purpose, CYPHER_M1 is an expression of utility and structure. The unidirectional indexed bezel and modern case are functional in style and void of excess. As an expression of utilitarian substance, CYPHER_M1 is pure in its approach for a bold, honest take on time telling.

The Process

With a clean and understated approach, PROCESS M_1 re-frames timepieces through a modern perspective. Evolving classic watch silhouettes by deconstructing signature elements, PROCESS_M1 delivers an elevated aesthetic yet remains grounded in everyday wearability.

/ Credits

Client: adidas
Agency: Cinco Design
Director: Matthew Gamlen
Producer: Merritt Davies
Producer: Nic Ramirez
ECD: Kirk James
CD: Matt Cappozzi
AD: Karly Hand